The ‘Making a Visual Argument: Public Service Campaigns Use Language to Send a Message’ section on page 822 made some great visual arguments. There were five different pictures which were supposed to relate with young people. They all had appeals and spoke to different groups.
The first picture shows a couple and had the words “He might dump me. He’ll think I’m judging him. But I care about him.” This picture’s purpose was to encourage youth to be courageous no matter the circumstances. They may not want to lose their significant other, but what’s most important in the long run? - “Courage” was in the lower right of the picture and it takes a lot of courage for a teenager to stand up for what’s right and best for someone they care about.
‘Regret – The Anti-Drug,’ and the second picture’s visual argument was loud and clear. It was a picture of a little girl’s bicycle wheel bent and separated from its main piece, the bike frame. This picture definitely sent a sad, but obvious message. Being under the influence of not only alcohol, but of marijuana as well - can cause dangerous accidents such as the one shown in this picture. Obviously whoever hit this bike hurt a child and that would lead anyone to a lot of ‘regret.’
The last three pictures in this piece were awesome and show kids that not all cool people do drugs. They actually show the opposite. These young people are proven examples that you can be successful, young and stay off drugs. These messages are great proposal and causal arguments – by not doing drugs, you *can* be successful and happy in life. There’s more to it than meets the eye.
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